The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving.
Product manager Jaynth Thiagarajan detailed several updates to Instant Articles in a blog post Friday, adding that 30% more time is spent on Instant Articles than on traditional mobile web articles.
Facebook created a new recirculation and navigation surface for Instant Articles, which makes it easier for readers to browse other offerings from the same publisher, potentially discovering fare on other topics.
