B2B and B2C marketing need to change, because no one buys like they did before. They might take a leisurely stroll through a shopping district and pop into a few stores to check out the wares. B2B buyers may do their research on desktops. But when it’s time to consider a purchase, the smartphones come out — at least for 55% of Millennials and nearly half of all Gen Xers.
You don’t want to lose out on those customers with a website that’s not optimized for their smartphones.