Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically.
In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without paying for visibility via ads.
Whether you’re starting a new company or are a well-established brand, you may need to consider paying for engagement through social platforms.
But how do you know when it’s worth the spend?
