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Google Explains Geotargeting Via URL Subdirectories

February 22, 2022

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way.

This topic was discussed during a recent Google Search Central SEO office-hours hangout.

An individual named Hazel Wwrong joins the livestream to ask Mueller how Google recognizes when website content is geotargeted, other than looking for hreflang implementation.

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