Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content.
Already available to some users, Meta is now making Facebook Reels available in 150 more regions, with a new Reels display at the top of user feeds.
That will get a lot more people watching a lot more clips via Meta’s TikTok clone functionality, while Facebook’s also adding new creative tools and features to further encourage take-up.