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Meta Launches Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta’s taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform’s massive scale to capitalize on the popularity of short-form video content.

Already available to some users, Meta is now making Facebook Reels available in 150 more regions, with a new Reels display at the top of user feeds.

That will get a lot more people watching a lot more clips via Meta’s TikTok clone functionality, while Facebook’s also adding new creative tools and features to further encourage take-up.

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