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With Gated Content, Trust Goes Both Ways. Don’t Ask Until You’ve Earned It

September 19, 2023

Via: CMI

You hear that all too familiar sound. You look at your phone and see a text from someone in your contacts: “Would you do me a favor?”

That’s all you see. No blinking dots. You wait. You wait some more. It’s getting awkward. It’s a game of chicken. They’re waiting for you to say yes. You’re waiting for them to say what the favor is.

You don’t trust the requester. (It’s not an absence of trust because, interestingly, the absence of trust might propel you to respond right away.)

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