Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads.
You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform.
The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience.
Why we care. The Video and Connected TV (CTV) feature expands ad-serving possibilities while leveraging audience intelligence to target high-value customers, increasing the likelihood of conversions.
