Assessing and researching what people want and need is one of the most important SEO tasks.
However, traditional SEO tools can’t always capture the diversity of a query.
Often, keywords, questions and phrases can be asked differently and SEO tools can all report them as “zero volume” keywords.
In reality, these keywords have high engagements on other platforms such as Quora, in the form of likes, reshares and upvotes.
