It’s easy to get caught up in SEO tactics while forgetting that anything we do – technical SEO, link building, content marketing – has an impact in five ways.
If it drives organic traffic, it follows one of these mechanisms.
When we start with impact in mind, it’s easier to prioritize objectives and tactics.
Everything falls into place.
The goal of understanding these five ways we can drive organic traffic is to flip our thinking from, “What SEO tactics should I apply?” to, “How can I increase traffic through one of these 5 ways?”
