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Google Answers Advertisers’ Burning Questions About FLoC

March 17, 2021

Via: Search Engine Journal

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We now know Google will not build out alternative identifiers to track individuals as they browse the web.

While Google’s March 3 announcement may not have come as a huge surprise, it did raise a lot of questions with advertisers as to what features they would lose and what future targeting options might look like.

Ginny Marvin, Google’s Ads Product Liaison, was gracious enough to answer some of those burning questions for us.

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