SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces.
Here is why this is a problem and what can be done about it.
When non-adult sites rank for adult searches
It’s important to understand that “adult-intent traffic” and “adult content” differ.
Any amount of mature content can cause Google to label a website as “adult” and limit its exposure for most queries.
It’s a good practice to label any adult content as such using <meta name=”rating” content=”adult”> tag that will signal to Google that this content should be filtered from SafeSearch.
