“We want to hit {goal}. What should we expect to spend?”
Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once.
And for some, there’s a tendency to want to spit out a ballpark figure with little context or calculation.
For a few reasons, that approach could get you into trouble.
This article will give you a better way to answer that question – and keep expectations in check at the same time. Learn:
- How to communicate your spend projections and next steps.
- How to align on KPIs for the projections.
- Variables to consider.
- References to employ.
