As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations.
The CEO, CFO, and CRO seem like the villains keeping us away from the funds needed to do our best work.
We ask for buy-in on exciting initiatives that, we think, will exponentially improve our work’s impact, only to hear a dismissive “no.” We describe the results of our campaigns, just to be questioned about the “actual ROI”.
Worse yet, we might feel like Natalie Marcotullio, head of growth and operations at Navattic.
