User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content.
This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.
Understanding user intent
In the context of SEO, user intent refers to the goal or objective a user has when they type a query into a search engine. In simpler terms, it’s the “why” behind the “what.”
