Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit.
These powerful tools can make your content marketing team more efficient without replacing humans. Here are seven ways to make generative AI work for your marketing.
1. Train AI to learn your brand and author voices
Before you use a generative AI tool for something related to writing content, teach it the brand voice detailed in your style guide. You can do it quickly.