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Campaign management software: Everything you need to know

December 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns.

Modern marketing campaigns often have many moving parts. Campaigns may involve multiple:

  • Internal departments (e.g., creative, media, brand, legal).
  • External partners (e.g., agencies, media, co-marketing).

Campaign management software helps keep stakeholders organized. Once the campaign is live, these tools help:

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