Pinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month. The new offerings include Keyword campaigns and feed-based Shopping campaigns.
Barilla, eBay, Garnier and Target have been among the brands testing the new search campaigns.
The company says 97 percent of monthly searches are for non-branded queries, giving advertisers an opportunity it sees as unique across search and social to capitalize on upper-funnel commercial intent. On average, 55 pins are shown on a search results page. Pinterest says the number of ads shown is dynamic and has no set ad ratio at this point.
