According to the Salesforce Research “2016 Connected Small Business Report,” with more than 300 small business owners in the nationwide survey commissioned online by Harris Poll, most small business owners still rely on manual, outdated processes, such as email and spreadsheets, to store and track their customer information.
The research found that, while not having enough time is one of the top business-related issues keeping small business owners up at night, the majority are not taking advantage of modern technologies such as CRM, analytics and artificial intelligence (AI).
