Category: Editorial

November 30, 2021

As the COVID-19 pandemic spread across the globe, causing problems for governments, businesses, and individuals alike. Furthermore, marketers everywhere were also faced with multiple issues. From finding the right marketing strategies during a global pandemic to building a good framework […]

November 30, 2021

The COVID-19 pandemic has not only impacted personal lives and finances but also disrupted the way marketers around the world create and adjust their marketing campaigns. While spending on ads and digital marketing, content might not seem like a good […]

October 29, 2021

What Is an NFT? And What Does It Look Like? A “non-fungible token”—or NFT—is a non-interchangeable unit of data. Why all the craze? NFTs represent verified ownership to easily-reproducible items like songs, videos, and artwork. To establish public proof of […]

October 28, 2021

Did you know that, by the end of 2021, the average American customer could spend over 100 minutes a day watching online videos? And this trend is growing fast.    It is no secret that the importance of video has increased […]

September 30, 2021

As the COVID-19 pandemic continues to alter the way people live and work, economic concerns are growing. The financial crisis of 2007–2008 is still fresh in everyone’s memory, and many are now worried that this healthcare crisis will lead to […]

September 28, 2021

Adapting to the new normal may prove to be the ultimate test in 2021, as both customers and marketers are now facing new challenges and dealing with new shopping habits. Consumer habits have not changed temporarily in response to the […]

August 31, 2021

For most businesses across the world, 2021 is all about rebuilding and adapting to the “new normal”. After more than a year and a half of fighting a global pandemic, multiple lockdowns, and ever-changing rules, companies everywhere are still struggling […]

August 30, 2021

As people around the world are heading towards the second anniversary of the COVID-19 pandemic, habits and strategies are still changing for governments, industries, and companies everywhere. Most people are still worried that new COVID-19 variants might cause extra crises, […]

July 30, 2021

In 2020, the onset of COVID-19 revolutionized the way we live and do business. This transformation affected the rules of marketing in countless ways, and B2B is no exception. Now, it’s time to slow down for a moment, examine the […]

June 22, 2021

What is PPC? Pay-per-click or PPC marketing is a type of online advertising where marketers accrue costs whenever users access their ads. How does it work? You bid on the perceived value of a click, depending on the platform, keywords, […]

June 10, 2021

When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going […]

May 24, 2021

Having a high engagement rate is one of the biggest dreams (and challenges) of both bloggers and large businesses. But what exactly is content engagement? Is it just a misunderstood concept? And how do you achieve high engagement? Are you […]

May 17, 2021

What’s a strong drive of revenue for brands? In-store experiences. Actually, 71% of shoppers spent $50 or more when shopping in-store than online.  However, the pandemic has pushed more customers online, so many brands have experienced a significant decrease in […]

April 30, 2021

A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, […]

April 19, 2021

Search Engine Optimization (SEO) is beginning to sound like a cliche in the digital marketing world. However, it is not.  A shocking statistic shows that only 0.78% of Google searchers click on results from the 2nd page. That means optimizing […]

March 29, 2021

Email marketing’s growing popularity and value are nowhere near its end. On the contrary, email is one of the most trusted and efficient tools of communication. Today, there are 3.9 billion people using email; this number is expected to increase […]

March 17, 2021

Today, businesses leverage digital channels more than ever and digital marketing has gained traction as a means to support companies build and sustain their digital efforts. The current business climate requires brands to develop digital tactics that help them connect […]

February 26, 2021

Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age. What is SEO, and why […]

February 19, 2021

Inclusive marketing is often confused with diversity and inclusion within the workspace, but it actually refers to a brand’s efforts to remove the exclusion from its marketing. Customers want to make sure you get their needs, their pain points, their […]

January 29, 2021

Account-based marketing (ABM) is a powerful tool when used properly—and a challenging approach if the right strategies are not efficiently put in place. While many companies say that they have doubled their ROI from using ABM, there are still some organizations […]