When it comes to digital marketing, there are multiple options and tools that can enhance and improve your research, strategies, insights, and opportunities to create killer content. But how do you select the best tools for your needs without going through an overwhelming and tiring research experience?
2020 brought with it various challenges that are being solved with more agility today. In the process of overcoming these challenges, optimizing your marketing strategies for the year ahead requires an open mind to new experiments, new solutions, and new technology that would fit into a dynamic future, packed with the most innovative competitors the market has ever seen so far.
But the digital marketing field has never backed away from investing in creative ways to revamp old patterns and processes and empower its professionals.
To discover the five must-have digital marketing tools this year, as well as trending products for each category, enjoy this article.
Tools for SEO
SEMrush is an all-in-one digital marketing tool. It assists in keyword research, identifying backlink opportunities, and position tracking. The solution offers free and paid subscriptions, and it comes with improved content marketing, advertising, and social media features.
Moz enables you to perform site audits, keyword research, as well as monitor search engine rankings. It also comes with a Chrome plugin to help you further with instant metrics while visiting any page or SERP. Moz offers both free and paid SEO tools.
Screaming Frog provides essential SEO-related information about a site that you can download and keep on file for reference; it covers everything from basic on-page SEO elements to more high-level insights like HTML, CSS, and JavaScript.
The Detailed SEO Extension is a great free option for quick SEO insights on any page. This Chrome extension, which generates essential SEO data in seconds, can uncover any page’s title tags, meta descriptions, and internal links, ensuring your pages are optimized correctly.
Tools for the entire team
HubSpot is vital when you want to have a flawless inbound marketing strategy. This multi-purpose medium serves CRM, CMS, and automation features for blogging, social media, and email marketing. It’s perfect for lead nurturing and reviewing important KPIs. It also automates dozens of tasks beyond email. HubSpot is a great tool for personalizing your workflows.
Bit.ai is a powerful document and collaboration tool that your team can use to create, collaborate, and organize all knowledge in one place, from anywhere in the world. It integrates across the apps you work with, empowering you to create dynamic notes, documents, wikis, projects, client deliverables, training guides, and more.
Tools for insights
Google Analytics is not an unusual choice for digital marketing professionals. Used to its full capabilities, Google Analytics will offer you great insight into your users’ engagement. You can learn more about this tool by exploring free courses from the Google Analytics Academy, which will ultimately help you understand and use the platform for the best results.
Finteza will help you create the best-performing CTAs and maximize digital marketing success. It allows you to A/B test CTAs and identifies the ones that generate the most clicks. It’s also an easy-to-use tool that doesn’t require an expert to set it up.
Text Optimizer uses semantic analysis to generate lists of related concepts and questions on any topic. This will help you create more engaging content, either for your blog or social media feed.
Tools for visuals
Canva is one of the best tools for creating professional-looking graphics, with no design experience required. It offers a generous selection of fonts, templates, and clip art for customized projects—whether you are creating social media content, CTAs, or infographics—and it’s all for free.
Beatleap is a must for your visual content. This innovative tool takes video creation to a new level, enabling you to create and edit videos by automatically matching songs with your content instantly.
VennGage allows you to create visual consistency by maintaining your visual identity and building a recognizable presence. Moreover, the Brand Kit feature ensures that your content and visual creators use the same color scheme and visual identity elements in their work.
Tools for research
Frase automatically provides an intelligent outline for a vast number of topics on the web. This tool can help you with related headers, topics, statistics, news, and interesting facts about your topic of interest, making your research faster and better. It is a paid tool, but they do offer a free trial, so you can test it out before making a commitment.
BuzzSumo is an efficient research and monitoring tool. Your team can use it to identify trends around various topics, helping your content writers to generate new ideas and create higher-performing content.
Conclusion
Every new tool that you incorporate into your digital marketing strategies offers you new perspectives on approaching customers. In an age of “digital everything”, underestimating technology is only going to maintain the presence of current challenges in your organization. Instead, stay open to new possibilities, innovative solutions, and trends that can help you create stellar digital marketing this year and beyond.
