Today, nearly 74% of consumers look for business information on search engines. That means search engine optimization (SEO) is no longer optional, but a necessity for businesses that want to thrive in the digital age.
What is SEO, and why is it important?
There are multiple elements that build SEO and each one of them is essential for understanding how this content optimization strategy works. In a nutshell, SEO is a valuable tool that can increase your website’s visibility, drive more traffic, and create more chances to win customers.
What is more, SEO can boost brand awareness, help you build and sustain long-term business relationships, and position yourself as a reliable specialist in your industry. Therefore, it is vital that you understand the role of SEO in the complex digital world. This article will tackle the most important aspects of content optimization in the context of ever-changing trends and challenges.
Is SEO a requirement for modern businesses?
In short, yes. Prospecting can be a real burden for businesses that lack visibility and ranking—these two are interconnected.
Actually, it is a simple equation. The higher your ranking on a search engine result page (SERP), the more likely you are to attract prospects to your website. If your SEO efforts are efficient, your ranking and visibility increase. This is essential considering that a quarter of web users don’t make it past the first SERP.
One of the main purposes of SEO is to increase web traffic. According to a recent study, nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.
Digital marketing and SEO
Today, advertising is essential for any business that wants to succeed. SEO aids in sustaining digital marketing efforts by increasing the exposure of a company on search engines. The role of an SEO specialist is to improve a website’s ranking by implementing certain keywords or topics.
If you’re on page 30 of the SERPs, the odds that a prospective customer will find your company are low. Instead, if your SEO capabilities help you list your website in the top 10 or 20 SERPs, then you are more likely to increase your web traffic.
In fact, SEO provides a great deal of free advertising when done well. If you manage to rank on the first page of SERP, you are on the right track as people generally scan only the first two pages of the SERP.
When compared to other digital marketing strategies such as PPC or social media marketing, SEO provides great ROI.
SEO works for tight digital marketing budgets
One thing is more important for digital businesses than their digital marketing strategies: their budget. That’s why companies may neglect to invest in their online presence. Here’s where SEO can be of great help.
Brands can maximize the value of their digital marketing efforts without pouring every penny into it. SEO is an affordable option that, when done consistently and thoroughly, can prove to be a real digital marketing weapon.
Paying a specialist or agency to optimize your website for better visibility means that you invest in your business’ competitiveness and success. The truth is that no budget cuts are worth losing that. Luckily, SEO is a cost-effective marketing strategy that comes in handy when dealing with tight budgets.
Conclusion
Digital marketing and SEO can go hand in hand and when done smartly will transform a brand’s marketing outcomes. Without a doubt, SEO is an important element of the digital marketing ecosystem, and it shouldn’t miss the agenda of digital businesses today.
