Noah Thwaite is a Marketing and Advertising expert. He explores the art and science of demand generation and offers readers a broad scope of topics, from the principles of advertising to lead generation and brand-to-demand strategies. Noah offers a holistic view of the strategies and tactics driving successful B2B marketing programs.
Taco Bell is re-entering the Super Bowl advertising arena after a three-year hiatus with a unique campaign centered around their fans instead of celebrities. The fast-food chain is installing camera stations at select drive-thru locations, called Live Más Drive-Thru Cams, which offer a special
December 4, 2024In a significant move, Advantage Media Partners, a well-respected digital marketing agency based in Beaverton, Oregon, has expanded its team with the addition of 15 new hires, emphasizing its dedication to enhancing client visibility and driving organic traffic. This strategic expansion mainly
December 3, 2024Email marketing has become an increasingly vital tool for businesses aiming to connect with their audiences. Yet, new findings from Litmus' State of Email in Lifecycle Marketing, 2024 Edition, reveal a substantial gap between marketers' practices and consumer preferences. This gap,
December 3, 2024In the ever-evolving world of search engine optimization (SEO), staying on top of various elements has become increasingly crucial for maintaining and improving your website's rankings. While SEO dashboards and enterprise tools offer some value, a more targeted and intentional approach to
December 3, 2024The rise of social media has revolutionized the way businesses market their products and services, transforming traditional marketing strategies into more personalized and interactive approaches that foster deeper connections with consumers. This transformation presents new opportunities for
December 2, 2024Imagine a scenario where significant national policies and international relations are announced on social media platforms at any given moment, causing both global disruption and immediate economic ramifications. Such is the landscape as President-elect Donald Trump sets the stage for his potential
November 27, 2024Creating effective content is essential for business owners looking to engage their audience and drive results. The common misconception that a significant budget is required often deters businesses from investing in content creation efforts. However, the reality is quite different; with the right
November 26, 2024Voice search has rapidly gained traction due to the prevalence of AI-driven voice assistants like Siri, Alexa, and Google Assistant. This shift towards voice search necessitates an evolution in search engine optimization (SEO) strategies. Voice search optimization (VSO) has emerged as a crucial
November 25, 2024Snap Inc. has taken a significant step in its journey by launching 'Majlis Snap for Content Creators,' Saudi Arabia's premier Creator Hub, and establishing its first office in the Kingdom. Located in the JAX district of Diriyah, a Riyadh suburb, this expansion aims to boost
November 25, 2024The U.K.'s Competition and Markets Authority (CMA) is ramping up its focus on the influential roles Apple and Google play within mobile web browsers and app ecosystems. This increased scrutiny arose after a provisional decision made by an independent inquiry group, advocating for an
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