Q&A: How Will AI Help Marketers Tap Their Data Wells?

Christopher Penn thinks one of the biggest advances that AI promises when it comes to marketing data is to capitalize on the mountain of data that is going unutilized by many organizations. Penn cites a recent statistic from IBM that up to 90% of data within a corporation goes unused.

Of course, many marketers collect a lot of data, but how many are taking full advantage of the data collected by a tool like Google Analytics?

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