Discovery Communications has taken the wraps off of a rebrand of its Seeker digital network, gunning for more growth by embracing Facebook and other social platforms beyond YouTube.
Seeker, which initially launched a year ago, is an effort to reach younger audiences with science, news and other thought-provoking content. It enjoyed some modest success: It has amassed 300,000 subscribers and close to 30 million views on its central YouTube channel over the past year, covering topics such as the effect of global warming on the Bering Strait and global trade and why Americans don’t use the metric system.
