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How automotive brands are blurring the lines between digital & reality

May 27, 2016

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As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.

Conveniently, the automotive industry has seen greater focus on digital channels and certainly an increase in creative ad campaigns over the past few years.

Now with many brands utilising Virtual and Augmented Reality, the car-buying experience is changing even further.

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