image credit: Vecteezy

Mobile and web users more vigilant about data safety

August 24, 2022

Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy.

That’s the finding of a survey of over 1,000 consumers and around 350 media experts by Integral Ad Science in partnership with YouGov.

Consumers are wary of the security of their personal information online, a lack of awareness of data privacy legislation to safeguard their data and how it’s being used for advertising purposes.

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