Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy.
That’s the finding of a survey of over 1,000 consumers and around 350 media experts by Integral Ad Science in partnership with YouGov.
Consumers are wary of the security of their personal information online, a lack of awareness of data privacy legislation to safeguard their data and how it’s being used for advertising purposes.