Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits.
In an SMX Advanced session, he provides a framework for how to audit your own accounts, or perform audits for client proposals. Let’s dive in.
Why perform an audit?
Here are a few reasons why you’d perform a Google Ads audit:
- Someone is unhappy with performance. Their conversions have decreased and spend has gone up. Something has gone wrong.
- The account owner wants to make sure they are following best practices and nothing is wrong.
- The account owner is happy with what they are getting, but they want more.
- The agency is performing an audit as part of a proposal and they need to know what the products are, how they sell, what their funnel is, and if part of that funnel is being ignored.
