Consumers will naturally reduce their spending during economic downtimes and establish more stringent priorities.
When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. This approach to cost reduction is ineffective and should be avoided.
Clients often judge SEO and paid search as independent channels. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels on the assumption that the current performance won’t worsen during the downturn.
