Account based marketing can significantly help B2B marketers improve the bottom line, if they have their sales teams on board for the ride.
A key part of Zerto’s ABM strategy is working to better coordinate marketing activities with sales goals, says Fara Hain, vice president, corporate marketing for the disaster data recovery software provider. “For example, if we know sales has an account with a cloud migration project underway and they are concerned about data loss, we can align to that.”
