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How AI Could Impact Email Marketing

How AI Could Impact Email Marketing

February 24, 2017

Artificial intelligence (AI) and advanced machine learning were highlighted as the one of Gartner’s top ten strategic technology trends for 2017, and the industry is expected to experience high growth rates over the coming years.

The AI market is expected to grow at a high compound annual growth rate (CAGR) of 62.9% to be worth more than $16 billion in 2022 according to Research and Markets, while Tractica estimates AI revenue will grow from $643.7 million in 2016 to $36.8 billion by 2025.

Artificial intelligence will also have implications for the email marketing industry, playing a role in the automation and personalization of cloud-based digital communication, according to email testing and marketing company Email on Acid.

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