Only one year ago, Shine CMO Roi Carthy candidly called out execs from Yahoo, Google and AOL during a Mobile World Congress panel about ad blocking, comparing digital advertising techniques to “military-grade tracking.”
Times have apparently changed for the Israel-based startup, or at least the company hopes so in terms of its relationship with the advertising community. Today, Shine is renaming and branding itself Rainbow to reflect its evolution from an ad blocker to what the company calls a “co-marketed solution” aimed at consumers.
Rainbow still works with mobile carriers, though the company said it stopped selling them network-level blocking services six months ago.
