Knowing how visitors are engaging with your website can provide your brand with invaluable insights.
Are users finding what they’re looking for right away?
Where and what are they clicking? Do they make it below the fold?
Answering these questions requires one simple solution: heatmap software.
Heatmap software can give your brand a transparent look at what elements on your website users are interacting with most, where they’re clicking, how far they’re scrolling down on the page, and even their mouse movements.
A heatmap tool can even record a user’s session on your site to see their entire journey with your web page.
