Medallia acquires Mindful call automation
Customer experience management vendor, Medallia, has acquired call back automation player, Mindful, for an undisclosed sum.
The company is picking up the Mindful business from private equity firm, Alpine Investors. The deal is subject to regulatory approval and is expected to close in the third quarter of this fiscal year.
Previously known as VHT, Mindful is expected to support Medallia’s ability to convert customer signals into action and decision making in the contact centre. Mindful’s patented technology enables customers to schedule a call when convenient for them, automates intelligent call backs, transitions customers to other channels when needed, and provides automated call initiation based on signals from various channels. Mindful’s client list includes a number of Fortune 500 companies.
