Instagram is finally gearing up to launch its Creator Marketplace.
The feature that allows brands to discover and connect with creators on the app has been in testing since last year with a select few US brands.
It seems initial testing was successful because Instagram just announce that brands can now utilise the creator marketplace to find relevant creators to collaborate with.
The tool makes it easier to find potential influencer matches for campaigns. Influencers are proving hugely successful on Instagram with 77% of marketers already setting aside budgets for creator campaigns on Instagram.
