Many things have changed in SEO since Google first came online in 1998.
The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions.
If you have a prolific number of keywords in the Google index and they appear at or near the top of the search results, boundless traffic will follow.
Conversely, if you have a great website, but no visibility in the SERPs, you are destined to have little if any organic search traffic.
