Change is coming.
The way we measure and attribute performance in PPC is going to evolve in 2023.
Third-party cookies will be retired.
You need to be ready.
There is no better time than now to start rebuilding your PPC measurement framework.
What makes the new measurement ‘privacy-safe’
Historically, PPC advertisers have relied on third-party cookies to measure campaign performance and build remarketing audiences.
These types of pixels are not focused on user privacy.
Third-party cookies are designed to track user behavior. Often, they also gather user data that is outside of their intended usage and scope.
