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TikTok A Key Part Of Consumers’ Path To Purchase

February 14, 2022

Via: Search Engine Journal

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A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.

The study aims to identify TikTok’s role in and perceptions across the retail consumer journey.

According to results of the study, the impact of TikTok is translating outside of the platform and into the real world.

TikTok is reshaping the traditional path to purchase and driving sales at scale.

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