The app ecosystem has seen rapid changes over the last few years following lockdowns and changes to iOS privacy settings. That means developers may have had to adapt new means to engage their users or promote their apps.
New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers.
Gaming apps predominantly use video ads to drive revenues while non-gaming apps rely on both videos and display ads. In-app purchases were significantly more popular with gaming apps while native ads worked better for non-gaming titles.
