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Why The Next Wave Of Influencers Are Athletes You’ve Never Heard Of

September 15, 2021

It was only a few hours after the NCAA finally broke its longstanding stance barring student-athletes from capitalizing on their fame when strange sponsorships began rolling in. Dawand Jones, a six-foot-eight lineman for Ohio State, urged his 2,700 followers to buy candles — specifically GoPuff’s mountain berry scented candle. Jordan Bohannon, a sharpshooting point guard for Iowa, had folks lining up at a fireworks stand to get his autograph. Bohannon, a decent prospect for a pro career, is soliciting business inquiries with his personal Gmail account advertised on Twitter.

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