Google Ads announced that it will begin sharing more search term data with advertisers.
This move comes almost exactly one year after the original decision to begin hiding search term data with “insignificant data”, a move that was met with criticism and frustration from advertisers.
Google has noted that it believes search term data is considered personal data but that it has been working toward solutions to help maintain privacy while still sharing data back to advertisers. While advertisers still won’t receive all search term data, Google is working to increase visibility into search term data.
