Video is a key channel marketing channel, but traditional advertising strategies are not always the best choice. “[Pre-roll and post-roll] video campaigns can be effective but often there just simply isn’t enough time for the product to be displayed for the consumer to want to make a purchase,” said Hank Frecon, CEO of Source Digital
Source Digital is a viewer engagement platform that monetizes engagement and measures audiences through its Source Activate Moments (SAMs) where consumers can engage by activating what is on the screen in that exact moment.
