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Snapchat Provides New Options for App Promotions, Including Improved Cross-Linking Tools

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform.

The main connection here comes via Snap’s Creative Kit, which enables developers to integrate Snapchat functionality into their apps, and Login Kit, which allows users to sign into your app with their Snapchat credentials. Both are part of the broader Snap Kit platform that Snap announced back in 2018.

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