If ever two teams needed to be close enough to share DNA, it’s marketing and technology.
Gone are the days when the technology team looked at marketing as the team that does the hoo-ha—slick advertisements, flashy websites, and puts logos on t-shirts and water bottles—and marketing saw technology as the team in the basement that does laptops and stuff.
Today, you are either embracing or getting kicked by digital transformation. With much of the buying journey complete before a customer engages a live person from your company, your technology and your brand are indistinguishable to your customers.
