Advertisers may want to start paying attention to top-of-the-funnel touchpoints, and quickly, as the DOJ gears up to put the hammer down on Google’s ad and search practices. Antitrust laws may seem theoretical now, but could become a very real problem for brands that are still relying on last-click attribution.
And a lot of marketers are relying on Google, with some even putting most of their budget there. Google’s Q2 advertising revenues were $32.6 billion.
