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Marketers Can’t Just Rely on What Marketing Tech ‘Hopes’ to Deliver

Marketers have grown understandably weary of the tech buzzwords that often over-promise and under-deliver. Yet, the very same marketers often have an Achilles heel when it comes to new technology and can’t help but say “yes” to adding it to their marketing tech stacks. While it’s even more important to have a well-built marketing team in place than it is to have the latest shiny new tech solution, having the right marketing tech in place is crucial.

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