Today, the digital marketer has at-hand a veritable arsenal of tools to reach potential customers. There is email, organic search, paid search, and display advertising, all on a dizzying array of platforms.
Each platform is busily competing for the marketer’s precious dollars. In the past, organic search has been a dependable, albeit difficult to manage, source of traffic. The Merkle Q2 2019 “Digital Marketing Report” shows that overall in Q2, organic search visits declined by 6%. DuckDuckGo was the only major U.S. search engine to deliver site visit growth in Q2 2019.