Publishers are trying all manner of tactics to combat ad blocking. Wired is trying a new one, banking on a switch of its desktop site to the https protocol, which is designed to prevent bad guys from tampering with the site’s content and spying on users’ reading habits, which Wired also hopes will in turn give people one less reason to ad block.
“The ultimate goal is to alleviate one of the big three concerns people have expressed to us outright,” Wired’s vp publisher Kim Kelleher said.
