Marketing Technologies, Mobile Marketing
May 16, 2017
Via: Econsultancy blogWhile it’s interesting to see the extent of mobile’s influence nowadays, reports which talk about mobile in general are useful only to a point. For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but […]
Marketing Technologies, Mobile Marketing
May 10, 2017
Via: Target MarketingWhat’s most surprising in recent research on mobile marketing from Target Marketing is that not only do double-digit percentages of marketers not use the channel, but more reported not using it in 2016 vs. 2015. So the numbers are actually […]
May 9, 2017
Via: The Content StrategistHalfway through my panel this week at Collision, the fast-growing tech conference in New Orleans, the moderator told the audience he wished he wasn’t moderating so he could tweet what was being said. But it wasn’t anything I said. Not […]
Marketing Technologies, Other Technologies
May 8, 2017
Via: Social Media TodayThe virtual reality (VR) buzz coming out of the marketing world is near deafening at times – and with companies like Google, Facebook, HTC, Samsung and Sony in the VR business now it’s easy to see why. Even brands like Mercedes, […]
Email Marketing, Marketing Channels
May 5, 2017
Via: Chief MarketerFor many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business. Like anything, the ROI of your email list fluctuates in direct correlation to what […]
Marketing Technologies, Other Technologies
May 3, 2017
Via: Convince and ConvertWe’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did […]
Content & SEO, Marketing Technologies
May 2, 2017
Via: Social Media TodayThe vast majority of marketers, agencies and social media managers still manage their social media efforts with spreadsheets and bookmarks. Instead of starting from scratch each morning – technology can help you curate content faster than ever before. Relying on […]
Marketing Technologies, Mobile Marketing
May 2, 2017
Via: Target MarketingMobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years. […]
Content & SEO, Marketing Technologies
May 2, 2017
Via: Target MarketingThe future of content will be to remain/become free for consumers and, if I’m following her thinking correctly, that content will be presented with limited commercial interruption. Good news for everyone who hates commercials, but I’m not sure I agree. […]
Content & SEO, Marketing Technologies
May 1, 2017
Via: Social Media TodayOne of the best ways to utilize content marketing is via guest-posting – rather than having to rely on only building your own audience and presence, you can utilize the reach of existing publications to boost awareness and amplify your messaging. […]
Automation, Marketing Technologies
April 28, 2017
Via: Duct Tape MarketingBusinesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time […]
Content & SEO, Marketing Technologies
April 27, 2017
Via: Convince and ConvertA staggering 89 percent of marketers are engaged in content marketing today, but only 19 percent think their current efforts are very successful, according to a recent ebook by Jay Baer. Is this a surprise? Not really, given that best practices are […]
Automation, Marketing Technologies
April 25, 2017
Via: Chief MarketerTwo-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy. A user-friendly interface (60%), the ability to integrate with other best-of-breed martech (37%), […]
Content & SEO, Marketing Technologies
April 24, 2017
Via: The Content StrategistIn 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. The quiz, which consisted of 10 questions, attempted to determine if users suffered from depression based on how their answers mapped to common symptoms. The outcomes forked […]
Content & SEO, Marketing Technologies
April 12, 2017
Via: Social Media TodaySad news, marketers: The content clutter has just begun. Consider that in every minute of 2016, the following happened: Snapchat users watched 6,944,444 videos BuzzFeed users viewed 159,380 pieces of content Tinder users swiped 972,222 times And that doesn’t even […]
Automation, Marketing Technologies, Other Technologies
April 12, 2017
Via: Target MarketingIt’s no secret that video marketing is a powerful way for brands to tell their stories, raise awareness and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way […]
Content & SEO, Marketing Technologies
April 4, 2017
Via: Social Media TodayIf you have access to the internet, it’s likely that you’ve spent (and occasionally wasted) a good chunk of time watching and sharing video content. The amount of time the average user spends watching digital video more than tripled between 2011 and […]
Content & SEO, Marketing Technologies
April 3, 2017
Via: Online Marketing BlogMarketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. […]
Marketing Technologies, Mobile Marketing
March 31, 2017
Via: Target MarketingThis year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or […]
Content & SEO, Marketing Technologies
March 30, 2017
Via: Social Media TodayThere are two basic schools of thought when it comes to what to do with your best content – put it on your own site and use it to attract customers and leads, or get it out there in the […]