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33% Don’t Use Mobile Marketing

What’s most surprising in recent research on mobile marketing from Target Marketing is that not only do double-digit percentages of marketers not use the channel, but more reported not using it in 2016 vs. 2015.

So the numbers are actually going down in terms of marketers being present in a channel flooded with consumers, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.”

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