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Tag: featured


Content Marketing, Marketing Technologies

A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

May 16, 2018

Via: Online Marketing Blog

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has […]


Big Data, Platforms&Software

How to Succeed in Mobile Banking Like Bank of America

May 15, 2018

Via: Target Marketing

The transformation of retail banking has only just begun, with the pace of change only getting faster. The focus on digital delivery goes beyond online and mobile banking apps to the core of the entire banking operations. Without back-office modernization, […]


Automation, Marketing Technologies

Why Chatbots Can Take Over Banking

May 15, 2018

Via: Target Marketing

Not many people are comfortable letting others know the state of their finances — their current-account balance, size of mortgage, loans, even how much they earn. Money is, after all, private. Which is why chatbots are going to be big […]


Content Marketing, Marketing Technologies

Marketing Copywriting: Does ‘Anal Retentive’ Have a Hyphen?

May 14, 2018

Via: Target Marketing

There are many stellar copywriters out there. And there are equally great editors. But can we please have a marketing copywriting style guide? You see, there appear to be (too) many discussions around the all-important matter of how many spaces […]


Marketing Channels, Social Media Marketing

4 Winning Strategies for Insurance Brands on Social

May 14, 2018

Via: Adweek

Social content is second nature for many brands in verticals like retail and beauty. But what about industries like insurance that aren’t known for being consumer-friendly? How can insurance companies build meaningful connections with their audiences in a business where […]


Marketing Channels, Social Media Marketing

9 Reasons Instagram Will Overtake Facebook

May 9, 2018

Via: Convince and Convert

In 2012, $1 billion seemed like an awful lot to pay for Instagram, given that the photo-sharing network had just 30 million users. But, Facebook was weak on mobile in those pre-IPO days, and the purchase of Instagram allowed an […]


Marketing Channels, Mobile Marketing

Mobile Gaming: A Safe Haven for Marketers

May 8, 2018

Via: Target Marketing

A recent report by eMarketer highlighted how frequently marketers are exposed to issues around brand safety. Compounded by growing hesitancy around digital advertising, in the wake of the Cambridge Analytica and Facebook scandal, brands should remain vigilant when it comes […]


Content Marketing, Marketing Channels, Marketing Technologies, Social Media Marketing

How Top Social Brands Are Handling Organic Content on Facebook

May 8, 2018

Via: Adweek

Brands on Facebook face tough decisions when it comes to their organic posting strategies. How much effort should they put into a platform where reach continues to plummet toward extinction? But on the other hand, can they really afford to […]


Big Data, Platforms&Software

Could an Ad-Free, Subscription Version of Facebook Be a Viable Option?

May 7, 2018

Via: Adweek

Rumors that Facebook is pondering an ad-free subscription option have been around almost as long as Facebook itself, but with the weeks of privacy-related heat the social network has recently faced, perhaps this latest round of speculation should be taken […]


Content Marketing, Marketing Technologies

32 B2B Content Marketing Case Studies for 2018

May 7, 2018

Via: Online Marketing Blog

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at […]