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Content Marketing, Marketing Technologies

Why Attribution Matters in Content Marketing

August 15, 2017

Via: Target Marketing

Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to […]


Marketing Channels, Traditional Marketing

Customers Should Be the Focus of Your B2B Story

August 14, 2017

Via: Chief Marketer

Want to tell better B2B stories? Put your customer at the center of the tale. At the ANA’s Masters of B2B Marketing Conference today, Mike O’Toole, president and partner, PJA Advertising + Marketing, noted that according to Deloitte research, when […]


Marketing Channels, Web Advertising

How to Save Money with Social Media

August 11, 2017

Via: Social Media Today

Despite the proliferation of get rich quick schemes on the internet, social media is actually a superb place to practice frugality. The infographic below, created by Companydebt, aims to capture some of the best ways social can help savvy savers live as […]


Marketing Channels, Traditional Marketing

What if Your Marketing Isn’t Working Like it Should?

May 22, 2017

Via: Duct Tape Marketing

Just the other day I was chatting with a small business owner over coffee (something I do a lot.) One of the questions I like to pose when I have these chats is – “What’s your biggest marketing concern right […]


Content Marketing, Marketing Technologies

7 Social Media Automation Tools to Help Maximize Your Content Efforts

May 17, 2017

Via: Social Media Today

As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing […]


Big Data, Platforms&Software

Snapchat vs. Instagram vs. Facebook Stories

May 9, 2017

Via: Social Media Today

We all know that Facebook and Snap Inc. are currently in the middle of a classic Silicon Valley tech battle – this one we might call ‘The Battle of the Stories’. Snap Inc. first introduced Stories to Snapchat back in October […]


Email Marketing, Marketing Channels

How marketers are innovating with email in 2017

May 9, 2017

Via: Econsultancy blog

Through automation, email has the potential to become even more personalised, timely and targeted. Of course, it’s not the only component of an effective strategy. So, what other techniques are marketers turning to in 2017? Based on a survey of […]


Marketing Technologies, Other technologies

Why Influencer Marketing Should Be Part of Every Marketing Mix

May 3, 2017

Via: Convince and Convert

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did […]


Content Marketing, Marketing Technologies

The Future of Content and Marketing

May 2, 2017

Via: Target Marketing

The future of content will be to remain/become free for consumers and, if I’m following her thinking correctly, that content will be presented with limited commercial interruption. Good news for everyone who hates commercials, but I’m not sure I agree. […]


Email Marketing, Marketing Channels

The Secrets to B2B Email Success? Urgency and Clarity

April 26, 2017

Via: Chief Marketer

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages, with clear calls to action and a sense of urgency, is the best way to connect with […]