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Tag: featured


Big Data, Platforms&Software

10 Creative Ways Companies Are Using Snapchat

January 16, 2018

Via: Convince and Convert

Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s […]


Big Data, Customer Data

Why Your Customers Don’t Care About Your Products and Services

January 16, 2018

Via: Duct Tape Marketing

The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the […]


Content Marketing, Marketing Technologies

Using Content to Bridge the Sales-Marketing Divide

January 15, 2018

Via: Target Marketing

Too often in content marketing circles — and marketing circles in general — we see a separation between the work marketers do and what their counterparts in the sales department do. That’s not healthy. Combating that issue can be a […]


Content Marketing, Marketing Technologies

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

January 15, 2018

Via: Online Marketing Blog

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital […]


Content Marketing, Marketing Technologies

How to Create Local Content for Local SEO

January 10, 2018

Via: Duct Tape Marketing

Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where […]


Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]


Email Marketing, Marketing Channels

Email trends in 2018: What do the experts predict?

January 9, 2018

Via: Econsultancy blog

Big-name brands have been exploring ways to turn email from a traffic channel to a direct revenue generator, and I expect this to be a big focus in 2018. Embedded ‘Buy Now’ options, allowing consumers to purchase goods and services […]


Content Marketing, Marketing Technologies

Individualization Is the New Personalization — AI Meets Content Marketing in 2018

January 8, 2018

Via: Target Marketing

How we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]


Big Data, Customer Data

Data’s $20B Role in Marketing

January 3, 2018

Via: Target Marketing

Enter a new U.S. study that articulates just how large the use of data for smarter marketing really is stateside — to the tune of $20 billion plus. The Data & Marketing Association and Interactive Advertising Bureau’s Data Center of […]


Big Data, Platforms&Software

Marketers aren’t yet putting Amazon at the level of Google and Facebook

January 3, 2018

Via: Digiday

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think Amazon Marketing Services — a self-serve paid search marketing tool that is supposed to help […]