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Tag: featured


Content & SEO, Marketing Channels

SEO planning: Your one-page SEO plan

March 18, 2024

Via: Search Engine Land

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]


Marketing Channels, Web Advertising

Why the exact match keyword type in PPC is still relevant today

March 18, 2024

Via: Search Engine Land

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]


Marketing Channels, Social Media Marketing

Meta announces major updates to Advantage+ and Shopping Ads

March 13, 2024

Via: Search Engine Land

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]


Content & SEO, Marketing Channels

Google’s Algorithm Hates AI Content? How To Make Google Love It

March 12, 2024

Via: Search Engine Journal

Google’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s  various documentations outline. But there is still a way to use AI […]


Big Data, Platforms & Software

Microsoft Ads introduces faster and easier access to performance data

March 12, 2024

Via: Search Engine Land

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, […]


Marketing Channels, Web Advertising

Try These PPC Strategies For Your B2B Business In 2024

March 11, 2024

Via: Search Engine Journal

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]


Content & SEO, Marketing Channels

AI-powered content management: How to make your workflows more efficient

March 11, 2024

Via: Search Engine Land

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]


Content & SEO, Marketing Channels

14 Surprising Examples Of Clickbait Headlines That Work

March 7, 2024

Via: Search Engine Journal

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]


Content & SEO, Marketing Channels, Social Media Marketing

13 ways SEO and social media teams can work together

March 6, 2024

Via: Search Engine Land

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]


Automation, Big Data, Marketing Technologies, Platforms & Software

Google Ads Introduces Customizable Automation With “Solutions”

March 5, 2024

Via: Search Engine Journal

Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]


Marketing Channels, Web Advertising

New Developments In PPC: Experts Weigh In

March 4, 2024

Via: Search Engine Journal

With all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]


Big Data, Customer Data

Shifts in data privacy are forcing a return to marketing fundamentals

March 4, 2024

Via: Search Engine Land

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific […]


Content & SEO, Marketing Channels

4 SEO tips to elevate the user experience

February 28, 2024

Via: Search Engine Land

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]


Big Data, Platforms & Software

Google Analytics 4 launches default Google Ads report

February 28, 2024

Via: Search Engine Land

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this […]


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Content & SEO, Marketing Channels

How AI and Machine Learning Can Supercharge Your Link-Building Process and Boost Your SEO

February 27, 2024

Via: Entrepreneur

If there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]


Content & SEO, Marketing Channels

7 reasons why your AI content sucks (and how to fix it)

February 27, 2024

Via: Search Engine Land

BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]


Marketing Channels, Web Advertising

WordPress: How to Add Custom Content After the First Post on a WordPress Homepage

February 22, 2024

Via: Martech Zone

There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads […]


Marketing Channels, Web Advertising

Enhance Your Website’s Visibility and Dominate Your Competition With These Powerful Techniques

February 21, 2024

Via: Entrepreneur

Have you ever found that despite putting hours of effort into your content and link-building initiatives, you still need help to rank for your targeted keywords? It may be time to revisit the topic of search intent. Search intent is […]


Email Marketing, Marketing Channels

You’re Wasting Your Time Writing Ineffective Marketing Emails — Here Are 5 Time-Saving Tips For Crafting Emails That Drive Results.

February 20, 2024

Via: Entrepreneur

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality is, crafting emails can be mentally draining […]