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Tag: featured


News

15 Ways to Trim Marketing Budgets

September 18, 2018

Via: Chief Marketer

Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar and prove every dollar’s effectiveness. Here’s a sampling of council members responses: Send a personal note Now that […]


News

Why Programmatic Provides a Better Digital Marketing Landscape

September 18, 2018

Via: Adweek

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The […]


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


News

Study Finds 83% of Americans Are Likely to Buy a Product or Service When This Happens

September 17, 2018

Via: Convince and Convert

83. It’s the atomic number of Bismuth (yup, that’s a real element). It’s a prime number that is also the sum of five consecutive prime numbers (11 + 13 + 17 + 19 + 23). 83 is the title of […]


Marketing Channels, Web Advertising

How to measure the ROI of influencer marketing by placing it within the context of paid media

September 12, 2018

Via: Econsultancy blog

There’s a strong argument that influencer programmes are all about people, relationships and products, and thus should be the domain of PR. As the industry has evolved, there has also been strong argument in favour of placing influencer under the […]


Big Data, Customer Data

B2B Marketers Lack Confidence in Data: D&B

September 12, 2018

Via: Chief Marketer

Half of B2B professionals have a lack of confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement in key target accounts. Only 38 percent of marketers surveyed said account based marketing (ABM) is part […]


Big Data, Customer Data

Known Marketing in the Age of GDPR

September 11, 2018

Via: Target Marketing

The long awaited May 25 enforcement date for GDPR has come and gone and the digital marketing world didn’t come to a grinding halt as some speculated. While marketers didn’t stop marketing, the landscape has changed — collecting any and […]


Marketing Channels, Social Media Marketing

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

September 10, 2018

Via: Digiday

Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform. According to an announcement being made Sept. 10, advertisers can now see where their ads might […]


Big Data, Platforms&Software

Building a Better Website: Which Comes First — Content or Coding?

September 10, 2018

Via: Target Marketing

Trick question. Neither comes first. What comes first in creating a truly great website is a great planning process. The key elements of the planning process are Strategy Brief Site Map Wireframes Functional Specification Design Brief Here’s a brief look […]